MEET DEBRA LUTSKY, CO-FOUNDER AND PARTNER OF DIGITAL SPORTS PARTNERS

She is a highly-sought-after designer and e-commerce expert for some of today’s best-known sports brands and teams. But the brand that she’s most proud to work with is Digital Sports Partners, the marketing and development group that crafts powerhouse brands for the next generation of collegiate superstars and sports brands. 

What do you most enjoy about your job?
I am very passionate about sports and fitness. This makes my job easier because I am a fan at heart. I truly enjoy partnering with NIL Collective programs to help grow their subscription membership platforms, build out retail programs and manage their social media/influencer athlete services. I am so inspired by the dedication of these athletes. I love attending sporting events and have participated in running and cycling over the years. 

Tell us about someone who has inspired you or helped you along the way? 
I have had so many wonderful mentors, friends, and colleagues help me to get this business started but someone I am a big fan of is my brother, Robert. He has been playing and now coaching ice hockey since forever. There is no one more passionate about the sport than him and he has pushed me to try new sports and activities outside of my comfort zone. The picture above is when we rode the Bike MS City to Shore Ride (Previously named one of USA TODAY’s 10 best road cycling events). The 75 mile bike ride is not only challenging but fun! 

What is something you wish you’d known before entering your line of work?
It is incredibly important as an entrepreneur to still make time for yourself. Starting a business is all encompassing and it definitely impacts your personal life but it is crucial to recharge your batteries, take breaks, and a step back every once in a while to continue to stay inspired.