68 Oak Collective is the official NIL Collective for Hampton University student athletes, focused on turning students’ personal potential into generational success. Composed of alumni and investors, their mission is to give Pirate fans the chance to support their athletes through lucrative NIL deals.
THE CHALLENGE
Digital Sports Partners was tasked with delivering a full-service solution to develop the 68 Oak Collective for Hampton University.
THE SOLUTION
Digital Sports Partners partnered with Hampton University to design and launch an online membership platform delivering exclusive content, merchandise, and experiences for NIL collective members. DSP also manages organic social media, email marketing, merchandise design, and athlete management, while actively driving new NIL opportunities for student-athletes with both local and national brands.
"The 68 Oak Collective has emerged as a vital player in this new era, providing Pirate supporters with a unique and invaluable opportunity to connect with and directly support our athletes."
ANTHONY D. HENDERSON SR.
Director of Athletics at Hampton University