THE CHALLENGE
ADIUM engineers dynamic clothing for high-performance lifestyles and is building a community of owner-athletes that inspire the brands ethos.
THE SOLUTION
DIGITAL SPORTS PARTNERS designed and developed a sophisticated website platform for the ADIUM launch collection that has since been dubbed “The Future of Fitness” by Men’s Health. The website includes the stories of professional athletes from various sports including rugby, soccer, lacrosse, tennis, football and mixed martial arts featured in the ADIUM collection.