Boob Protect is a patented secret weapon keeping female athletes protected and unstoppable.
What originally started as a protective solution quickly evolved into a platform to raise awareness and normalize conversations about breast health in sports. Boob Protect is the first ever multi-sport breast protection equipment.
THE CHALLENGE
Digital Sports Partners was tasked with delivering an upgraded website for the US market launch of Boob Protect. The goal was to speak to both athletes and parents on this new website.
THE SOLUTION
Digital Sports Partners developed a comprehensive website featuring enhanced sizing guidance, compelling athlete testimonials, and a distinctive, memorable art direction. In addition, DSP partnered with female Division I collegiate athletes to seed product and generate authentic, user-generated content for the brand’s social media channels.
