ABOUT KATRINA ADAMS

With an outstanding track record in leading, innovating and collaborating Katrina Adams is a woman of many firsts. The first African American to lead the United States Tennis Association (USTA), the first two term Chairman and President of said organization and the first former player to hold that honor. 


As the youngest person to hold the responsibility of $300 million+ revenue while representing excellence in sport, Adams has showcased her ability to impact, influence and make sound business decisions while navigating a plethora of moving parts and 700,000+ members. 


Under her tutelage the USTA achieved a number of major milestones, including the opening of the 100 court USTA National Campus in Orlando, the strategic transformation of the $600 million USTA Billie Jean King National Tennis Center in Flushing Meadows, N.Y. and an unprecedented outreach effort into underserved communities in an effort to share the sport of tennis with more people. 

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THE CHALLENGE

Katrina asked DSP to help create a website platform for the release of her maiden novel, “Own the Arena” released by Harper Collins, Amistad Books.

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THE SOLUTION

Katrina’s website was designed to not only celebrate her career but provide future opportunities for scheduling speaking engagements, future events and promote purchases of her novel. The DSP team created an inspiring website as Katrina’s digital archive for all the incredible press and events she is part of.