BY THE NUMBERS

DIGITAL SPORTS PARTNERS built Old Dominion University’s first member-only website, designed branded merch, and launched marketing campaigns to power their e-commerce journey.

DSP_ODU_Icons-01.png

165%

GROWTH IN SOCIAL MEDIA FOLLOWERS

DSP_ODU_Icons-02.png

60%

EMAIL OPEN RATE

DSP_ODU_Icons-03.png

64%

INCREASE IN TOTAL SALES

DSP_ODU_Icons-04.png

107%

INCREASE IN CONVERSION RATE

odu1_test.png

THE CHALLENGE

Executive Director and Co-Founder, Jay Haeseker asked DIGITAL SPORTS PARTNERS for a full-service solution to building an NIL Collective for Old Dominion University.

ODU2_TEST.png

THE SOLUTION

DIGITAL SPORTS PARTNERS worked with The Pride of ODU to design an online membership platform to offer exclusive content, merchandise and experiences for NIL collective members. After website completion, the DSP team went on to build out a paid media strategy to drive website traffic and new memberships. This also included organic social media, email marketing, merchandise design and athlete management. Our team also focused on driving new NIL deals for athletes with local and national businesses.

Working in the NIL space comes with unique challenges, from compliance concerns to the need for seamless digital integration. Digital Sports Partners (DSP) has been an invaluable asset in helping The Pride of ODU navigate these complexities. Their expertise in website development, e-commerce, and digital marketing has allowed us to create a seamless membership platform and an engaging online store while maintaining the flexibility and functionality required in this ever-evolving industry.

DSP’s ability to understand our vision, problem-solve in real time, and execute at a high level has made all the difference. Their professionalism, responsiveness, and commitment to delivering results have been second to none.

For any organization looking for a trusted partner that truly understands the challenges of modern digital operations—especially in a space as fast-moving as NIL—DSP is the way to go! Highly recommend!

JAY HAESEKER
Executive Director & Co-Founder
The Pride of ODU, NIL Collective